Filmore Skincare

Spy The Guy

We found a big way to celebrate that little extra effort some guys put into their morning routine.

Partnering with Filmore Skincare, a UK-based skincare line, our lead fashion influencer set out across Europe to find the most well-groomed men. But we weren't searching in typical locations — we were looking in those unexpected places — the places where that little extra attention goes a long way. Once we found our gentleman, we used various social channels to celebrate his effort and gave him a reward to help him continue to look the part.

Taking place over 14 days, we drove over 2,000 likes and helped Filmore Skincare grow their social following by over 300 followers.