North American Launch

We sparked a revolution, by shifting the focus from how the natural resource crisis affected us, to how we affect it.

Through social listening we learned that, unlike the rest of the world, in North America dwindling natural resources wasn’t seen as an immediate threat. And while consumers knew they’d have to deal with this crisis eventually, they didn’t see the need to take action today. So we decided to show them just how much doing nothing, impacted the environment.

Then we introduced them to all the ways SUEZ, a water and waste management company, had already been leading the charge in the resource revolution.